Building bikes for Branding Theory 

location

models

props

wardrobe & irons 

hair & makeup 

everything in camera

go on location with photographer always

gratification of people

give back

photo assistants 

facebook page for model casting

pre-production is the key to success!

place

people

parts

I have benefited so much from my mentorship time with Mr. Peter Wood.

I have improved a handful of my campaigns and would love to continue being mentored by Peter for the rest of my student years.

Peter Wood has made a huge positive impression on my self-branding, portfolio book and graphic techniques during this mentor logbook.

Verlichten’s USP Verlichten consists of three multi-national females from around the world. Drawing influence from Romanian, Dutch and Russian music, Verlichten meshes their own unique compositions with various international styles to produce a sound that is both familiar yet innovative. Their performances are fun, combining their high energy soundscapes with a colorful light show to produce a one-of-a-kind musical experience. SJA (SONJA) - Russia SJA was born in Moscow, and since a very young age was interested in music, djing for birthday parties and weddings, but always creating her own music on the side. After being given an opportunity to perform at a famous club Pacha in New York, she was noticed by the owner of Tomorrowland (music festival in Belgium), and was offered to perform there. Keën (born Heather Dirvin) is a Netherlands DJ and record producer of electronic dance music. Although she’s used many different aliases in the past, she is best known for her work as Dj Keën. On her latest collaboration production, however, she has dropped the ‘dj’ label and is now simply known as “Keën”, an alias which is a Dutch twist of her childhood nickname. She began djing in the early 1990s and founded the label Clouds in the early 2000s, where she released the album cosmic. Aurora Ionescu is a 25 year old Romanian DJ. Born on the Black Sea Coast, she is the daughter of a record-producing father and a mother who sang in various Romanian nightclubs. She entered college with the intention of pursuing a medical degree but had dropped out within the first year due to little success. Having nothing to fall back on, she began mixing music, drawing inspiration from both European and American influences. Her father introduced her to a friend of his who said she had natural talent, and she was given a record deal. After four years of fast-rising fame, she met Sonja at Tomorrowland, and the trio began. Since forming Verlichten in 2007, they have played a vital role in the growing success of The Hunger Project, a non-profit organization working with grassroots in Africa, Asia and Latin America. Verlichten’s goal is to raise awareness, volunteer personally and raise money through each concert, for the organization. The girls travel to places such as Bangladesh, India and countries in Africa, to do their personal bit in helping out. At the end of every year, 60 percent of the profits we make from the concerts, will go the organization.

The three p’s.
First p= Pathedic
We don’t recycle if it’s not convenient
We litter if it is
We didn’t think about our material choice for one time
throw away items

Second p= plastic
Doesn’t Biodegrade
It floats
The sun only breaks it down into smaller pieces and
It’s in almost everything we use

Third p= politics
The only way to solve a problem this big would be to have laws regarding plastic and recycling

Compostable plastic would help this a lot.